[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tritone.cz\/duverujete-copywritingu\/#Article","mainEntityOfPage":"https:\/\/www.tritone.cz\/duverujete-copywritingu\/","headline":"D\u016fv\u011b\u0159ujete copywritingu?","name":"D\u016fv\u011b\u0159ujete copywritingu?","description":"Copywriting pat\u0159\u00ed do ur\u010dit\u00e9 m\u00edry k propagaci a reklam\u011b, a to zejm\u00e9na na internetu (webov\u00e9 str\u00e1nky, PR \u010dl\u00e1nky, aj.), […]","datePublished":"2020-07-17","dateModified":"2020-07-17","author":{"@type":"Person","@id":"https:\/\/www.tritone.cz\/author\/#Person","name":"","url":"https:\/\/www.tritone.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tritone.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tritone.cz\/wp-content\/uploads\/pexels-photo-4067126.jpeg","url":"https:\/\/www.tritone.cz\/wp-content\/uploads\/pexels-photo-4067126.jpeg","height":0,"width":0},"url":"https:\/\/www.tritone.cz\/duverujete-copywritingu\/","about":["Www"],"wordCount":409,"articleBody":"   Copywriting pat\u0159\u00ed do ur\u010dit\u00e9 m\u00edry k propagaci a reklam\u011b, a to zejm\u00e9na na internetu (webov\u00e9 str\u00e1nky, PR \u010dl\u00e1nky, aj.), ale i v r\u016fzn\u00fdch \u010dasopisech a magaz\u00ednech, p\u0159i tvorb\u011b katalog\u016f, slogan\u016f a dal\u0161\u00edch reklamn\u00edch sd\u011blen\u00ed. Marketingov\u00e9 texty, kter\u00e9 copywriter zpracuje, v podstat\u011b informuj\u00ed \u010dten\u00e1\u0159e o slu\u017eb\u00e1ch a produktech (zejm\u00e9na o jejich funkci, v\u00fdhod\u00e1ch i nev\u00fdhod\u00e1ch, vyu\u017eit\u00ed, cen\u00e1ch, n\u00e1vodech, apod.), \u010d\u00edm\u017e napom\u00e1haj\u00ed podpo\u0159it prodej v\u00fdrobk\u016f a slu\u017eeb.Rozli\u0161ujeme dva druhy copywritingu:Web copywriting \u2013 texty mus\u00ed b\u00fdt strukturovan\u00e9, tedy vhodn\u011b \u010dlen\u011bn\u00e9, aby upoutaly \u010dten\u00e1\u0159ovu pozornost na prvn\u00ed pohled – kdy\u017e je za\u010dne \u201eskenovat\u201c o\u010dima (seznamy a p\u0159ehledy, citace, kl\u00ed\u010dov\u00e1 slova, nadpisy, atd.); web copywriter zn\u00e1 z\u00e1klady SEO optimalizaceSEO copywriting \u2013 psan\u00ed text\u016f pro web, se zam\u011b\u0159en\u00edm na SEO, \u010dili na optimalizaci textu webov\u00fdch str\u00e1nek pro vyhled\u00e1va\u010de (p\u0159irozen\u011b formulovan\u00e9 texty, vhodn\u011b um\u00edst\u011bn\u00e1 a spr\u00e1vn\u011b sklo\u0148ovan\u00e1 KW, aj.)P\u0159i copywritingu dodr\u017euje texta\u0159 ur\u010dit\u00e1 pravidla, z nich\u017e k nejd\u016fle\u017eit\u011bj\u0161\u00edm pat\u0159\u00ed:odbornost a d\u016fv\u011bryhodnost \u2013 p\u0159ed seps\u00e1n\u00edm textu nastuduje copywriter zad\u00e1n\u00ed po odborn\u00e9 str\u00e1nce a pod\u00e1v\u00e1 jen seri\u00f3zn\u00ed a d\u016fle\u017eit\u00e9 informacetexty jsou unik\u00e1tn\u00ed, sepsan\u00e9 na m\u00edru pro danou spole\u010dnost \u010di firmu a p\u0159esn\u011b podle jejich po\u017eadavk\u016f; ob\u011b strany spolupracuj\u00ed, hotovou pr\u00e1ci spolu konzultuj\u00ed, aby v\u00fdsledn\u00e9 d\u00edlo bylo dokonal\u00e9 a splnilo sv\u016fj \u00fa\u010delvysok\u00e1 stylistick\u00e1 \u00farove\u0148, dokonal\u00e1 gramatikaCopywriting nen\u00ed jen oby\u010dejn\u00e9 psan\u00ed \u2013 copywriter vytv\u00e1\u0159\u00ed dob\u0159e promy\u0161len\u00fd text, s pou\u017eit\u00edm odborn\u00fdch znalost\u00ed, zku\u0161enost\u00ed, informac\u00ed a mus\u00ed p\u0159edem domyslet i dopad na \u010dten\u00e1\u0159e \u2013 v\u017edy mus\u00ed b\u00fdt krok p\u0159ed n\u00edm. Copywrite\u0159i um\u00ed v z\u00e1plav\u011b text\u016f a informac\u00ed na internetu zviditelnit pr\u00e1v\u011b ten v\u00e1\u0161. Pot\u0159ebujete-li svoji firmu a jej\u00ed \u010dinnost dostat do pop\u0159ed\u00ed z\u00e1jmu \u010dten\u00e1\u0159\u016f a potencion\u00e1ln\u00edch klient\u016f, a t\u00edm p\u0159isp\u011bt ke zv\u00fd\u0161en\u00ed odbytu, p\u0159enechte tvorbu obsahu va\u0161eho webu a firemn\u00edch \u010di reklamn\u00edch sd\u011blen\u00ed profesion\u00e1l\u016fm. Na\u0161i sofistikovan\u00ed SEO copywrite\u0159i pro v\u00e1s p\u0159iprav\u00ed copywriting Seolight i copyediting. Textu budou na odborn\u00e9 v\u00fd\u0161i, efektivn\u00ed i poutav\u00e9 a optimalizovan\u00e9 pro vyhled\u00e1va\u010de.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"D\u016fv\u011b\u0159ujete copywritingu?","item":"https:\/\/www.tritone.cz\/duverujete-copywritingu\/#breadcrumbitem"}]}]